Whatever we do, we’re all in

Hailing from Scottsdale, where she founded and sold a boutique public relations agency, Dana embodies an entrepreneurial spirit in building brand equity while helping clients stay ahead of the curve. Her body of work includes the creation of a national cause marketing campaign on behalf of Culver’s, working with celebrity chefs and hoteliers for grand openings and liaising with outlets like BuzzFeed, NBC and USA Today.

Dana is the chief architect behind Hiebing’s growth strategy and content marketing. She regularly speaks at industry events and provides our clients with workshop-style presentations where she shares actionable ideas and insights related to culture, data and empowerment. For the past year, Dana has been presenting findings from the agency’s national quantitative study that explored the trends and behaviors of the “elder” Gen Z cohort (16-22 years old). This expansive and iterative study has yielded valuable insights for existing and new clients in the restaurant, retail and hospitality sectors.

When she’s not on an airplane, Dana is either leading She-bing (Hiebing’s female leadership and mentorship program) or donning her Super Mom cape, though no amount of strategic persuasion can get her sons into the car in an orderly fashion. Dana is a graduate of John Carroll University and is accredited in public relations by the Public Relations Society of America.

Two Truths and a Lie:

1. Has petitioned Bravo to pilot “The Real Housewives of Madison”
2. Could teach a master class in the art of guacamole making
3. Considers the poncho to be the most versatile piece of clothing