Stepping into 2021 after a tumultuous 2020, the country was charged up and changes to our status quo were an ongoing learning curve. The world at large cautiously began to step back into working from an office, be it full time or a hybrid office scenario, travel started to regain momentum and our digital media landscape was vastly shaken up.

With 2022 on the horizon, we wanted to look back at which insights and topics piqued your interest all year long—and which will best help move your brand forward in the next year. So here they are, our top three blog posts of 2021.

1. 10 Considerations When Creating a Corporate Social Media Policy Social media policies changed quite a bit in 2021, with the de-platforming of the former president from Twitter and a continuous barrage of changes in media, ranging from the end of the third-party cookie era to the unstoppable rise and growth of TikTok. Social media policies had whiplash keeping up. Here are our top 10 considerations when crafting new social media guidelines.
2. Fresh From Virtual Austin: Top 9 Takeaways from SXSW 2021 With pandemic restrictions largely still in place, big festivals like SXSW opted to bring together smaller groups and reach a larger audience by allowing virtual attendance. Our team “brought back” nine insightful takeaways to help move your brand forward.
3. Wisconsin Tourism Case Study The travel industry was hit hard during the pandemic. Our team, in partnership with Wisconsin’s Department of Tourism, put together a Propensity to Visit Model—an intersection of marketing and data science to support the recovery of travel and help spur economic development for the state. We shared our story of building this model, and it sparked interest all year long.

Want to learn more about how to gain momentum for your brand in the new year? Email darnold@hiebing.com to set up a call.