Blain’s Farm and Fleet, a growing, family-owned and operated specialty retailer since 1955, has named Hiebing as their new strategic creative agency partner. This modern general store, renowned for its unique and vast product offerings, currently operates 45 stores across four states throughout the Midwest and a thriving online business nationwide. To fuel this momentum, Blain’s Farm & Fleet needed a branding partner to help them cut through the noise with breakthrough creative campaigns. After a five-month RFP process, Blain’s appointed Hiebing as their collaborative partner to foster a deeper connection with their growing base and enhance their brand presence.

With a shared vision for courageous ideas and a commitment to excellence, Hiebing will collaborate closely with Blain’s Farm & Fleet to develop and execute creative marketing messaging that amplifies the brand’s distinct identity to drive continued growth in current and new markets. The partnership will encompass a wide range of creative services, including brand strategy, advertising, message research and seasonal campaign initiatives.

More than just a farm and fleet store, Blain’s offers a wide array of products across multiple categories like home and hardware, clothing and footwear, food and beverage, pet supplies, sporting goods, automotive and more. As the company continues to grow its physical and eCommerce footprint in the Midwest and beyond, the expertise and creativity Hiebing brings to the table will be instrumental in further establishing Blain’s Farm & Fleet as a leader in the specialty retail sector.

Hiebing is a full-service marketing agency that brings together curiosity fueled ideas to power what’s possible and prove it with real world data to build brand loyalty and drive business results. This holistic approach to crafting meaningful stories will be a valuable asset as Blain’s Farm & Fleet continues to scale its operations and reach new audiences.