Top 3 in 2023   

December 20, 2023by Hiebing

2023 is the year that brought us into uncharted waters with the skyrocket of Generative AI, an increased demand for Phygital strategies – and it even brought us the marketing phenomenon known as Barbenheimer. In a world that never stands still, here are the top 3 topics that remained top of mind in 2023.  

In 2023, the future of marketing arrived and it was powered by AI. Explore what AI is and how this game-changing technology can revolutionize the way marketers connect with consumers.


Marketers around the globe debate digital vs in-person marketing experiences. The savvy ones will tell you the best way to reach a target is by getting “Phygital.” Explore ways to fuel your engagement cycles through physical + digital interactions.


Science and fashion – it’s fantastic! Learn more about how two very different summer blockbusters turned a coincidence into marketing genius. Jump in and learn three key takeaways we gleaned from the marketing phenomenon, Barbenheimer.


Interested in fueling your marketing strategy with a partner that forges marketing momentum? Subscribe to our blog for more tips and insights – or email Nate Tredinnick at ntredinnick@hiebing.com to set up a call.

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