As 2024 draws to a close, we’re reflecting on a year where marketing was fueled by transformation and creativity. Mainstream AI tools caused disruption in marketers’ day-to-day so we could focus on the big ideas, personalization reached new heights and the ever-shifting digital landscape kept us all on our toes. Change wasn’t just happening—it was redefining how brands connect, engage, and grow.

Before we dive into 2025, we’re looking back at the strategies and insights that resonated most with marketers this year. Here are our top three blog posts of 2024—guiding lights that helped our clients and audiences make momentum happen all throughout the year.

1.) Building Brand Awareness with Chuy’s

A unique intersection of eccentric vibes and the most delicious Tex-Mex food around, Chuy’s is all about delivering an authentic experience that tantalizes taste buds and brings people together. Talkin’ Tex Mex celebrates the offbeat nature their brand offers that makes every visit a unique encounter.

2.) Data Driven Creativity: Balancing the Art and Science of AI

Wondering how to make your marketing click in a world of short attention spans? Find out how we balance leveraging AI to predict what connects while making creative campaigns that resonate.

3.) Preparing for Gen Alpha:

Meet Generation Alpha: Tech-savvy culture shapers. Find out more about who this generation is and the impact they’re already having on the marketing world.

Want to learn more about how to gain momentum for your brand in the new year? Email Nate Tredinnick at ntredinnick@hiebing.com to set up a call.