Our agency believes in using the power of the provable and the possible to create marketing momentum for brands. That’s why we were thrilled to team up with Wisconsin Department of Tourism’s data partners to create the Propensity to Visit Model. This strategic resource sits at the intersection of marketing and data science, and it was designed to help predict and influence marketing executions that would resonate more meaningfully out in the world. Leveraging this data-driven model, Travel Wisconsin has been successful in putting tourism budgets (and tax dollars) to work to support the recovery of travel and spur economic development for the state.

We are proud to be a part of telling Wisconsin’s story, and we’re pleased to share the story of how the Propensity to Visit Model was created. Download the white paper here.